The Swiss Army knife is considered a design icon; a multifunctional tool steeped in the Swiss craftsmanship tradition.
‘Victorinox Festival Ready’ is a cross platform app that aims to stay true to the spirit of Victorinox but providing a selection of useful, context free digital tools for the modern adventurer.
As a festival companion mobile app, it enables you and your Facebook friends to create and share pins of your favourite locations; your tent, friends, stages, or any cool place you discover. You can find you way to all these places using the in-camera 3D View or the traditional Map View.
Other tools include an LED Message Display so you can send visual messages to the world when you can’t be heard, as well as a Sound Flare to make sure every knows - and hears - where you are.
Video Case Study
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SoDA, the leading voice of the digital agency and production company community, has released its highly influential and anticipated 2013 edition of The SoDA Report.
One of the most widely read publications in the digital marketing world, with over 65,000 downloads in 2012, The SoDA Report reveals and analyzes the results of the comprehensive and insightful SoDA/Econsultancy Digital Marketing Outlook (DMO) Survey, in addition to featuring 22 original innovative thought pieces by the industry’s finest minds; 15 exclusive, groundbreaking interviews with notable players from all corners of the industry; two fun and creative collaborative pieces; and 30 engrossing case studies illustrating the most challenging and outside the box innovations and projects that SoDA members are currently involved with.
Download the app here or view the PDF here.
Less Rain is one of the founding members of APA Interactive, along with a few of the top production houses in the UK. We are starting the process of creating contracts and structures that provide a framework for interactive advertising production companies to thrive and create great work. The first step for the group is to create a principles of contracting interactive document.