PingMag has a nice (and long) article on character design on Japanese packaging.

My favourite characters are Peco-chan (pictured) and Poco-chan:

This chocolate used to be sold in tin cans, and Peco-chan and Poco-chan aparently got their names from the sound the tin lid makes when being pressed (peco peco, poco poco).

Here’s a link to PingMag’s flickr archive of characters, and a previous article on Strawberries (!) in packaging design.

This entry was posted on Monday, February 19th, 2007 at 2:31 pm and is filed under Design, General, General, Japan. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.