I was recently invited by the British Council to deliver a workshop about digital production in Accra, Ghana. It has been a very interesting experience; i came back with a much clearer idea of the media landscape in this part of the world and met some wonderful people from design and advertising.
Radio and print seem to be the most widespread communication media and they are involved whatever you do in the digital space. In terms of communication technologies, mobile phones have the biggest penetration, but not smart phones. And desktops / laptops are probably never going to really catch on - surely the smartphone will eventually provide all the communication and entertainment one needs.
I found myself talking about WAP sites and how you can use the features of a regular phone to craft a campaign. And about clients - encouraging my audience in the belief that the client is NOT always right and it is in the client’s best interests for us creative folk to challenge all assumptions.
We made up three sample briefs (a website, a Facebook campaign and a mobile app), challenged them, expressed our vision for the problem solving, wrote a short functional and technical specification, talked about resourcing and day rates and budgeted production.